Lack of information is one of the most significant barriers to improving understanding and awareness of the countryside and improving access. Locations may have already invested considerable money and effort in improvements but these will have limited effect if potential visitors do not know about them. Clear, accessible information allows the public to make informed decision on whether to visit and what to do when they are there.
Barriers can be caused by intellectually complex information, information that doesn't cater for different learning styles, text-only information or sensory limited options to touch features. These barriers can be caused by a lack of accessible signage, information, and education and interpretation material which impact on people's ability to use your facilities.
When planning your publications, think broadly about the wide range of potential users you may have. These can include older people, children, people with health conditions and disabled people including people with visual impairments, hearing impairments, physical/motility impairments, mental health problems and learning disabilities.
If you can use larger font sizes, clearer graphics and clear text layout that is easy to read. This can minimise the demand for large print versions. It will also make this information more accessible for everyone; including visitors whose English is a second language.
Easy to read leaflets can help many people. It may also be helpful for child friendly learning to read, but who want their own guide. Such information should be clearly worded, within minimal text, in a good point size, and supported with uncluttered illustrations.
The minimum specifications for leaflets are:
- A minimum text size of 12 point size font, with a minimum of 14 point size font for audiences known to have a visual impairment.
- Text type must contrast well against the background, ideally black type on a white or yellow background.
- Visitor guides must emphasise features that can be enjoyed, through all of the senses - touch, hearing and smell. Guides can include information on the location and accessibility of facilities such as toilets and cafes, as well as the principal features of interest.
It's important to think about how information you provide can be made available in alternative formats. We will also support the use of the following media types:
- written copies of spoken information given out during your event
- audio guides
- Talking labels that read text out loud
- tactile models
- Braille guides but only where these are well advertised to visually impaired people and if the Braille guides are safely stored between uses as the text can be easily damaged