We have a new website go to gov.scot

Paper 27th June 2000 - LGRAS(00)11


Members of the Group may be interested in the Road Safety research projects which are sponsored by the Scottish Executive. This paper provides details of:

1. recently published road safety research;

2. current road safety projects - i.e. those which have been commissioned, but for which a final report has not yet been published. Some of these are already underway, and some are due to start shortly;

3. projects which are still to be commissioned, or for which proposals have not yet been developed.

Details of some earlier research projects were given in the paper LGRAS (97) 12.

If you would like more information about Scottish Executive Road Safety research projects,

please contact

Janet Ruiz

telephone: 0131 244 0377

e-mail: janet.ruiz@scotland.gov.uk

post: Central Research Unit

The Scottish Executive

Area 2-J

Victoria Quay

Edinburgh EH6 6QQ

1 Recently Published Road Safety Research


  • The Young Teenager and Road Safety: A Qualitative Study

Central Research Unit Report and Research Findings No 61

  • Evaluation of Road Safety Workbook Diaries

Central Research Unit Report and Research Findings No 62


  • An Evaluation of the Children's Traffic Club in Scotland

Central Research Unit Report and Research Findings No 69

  • Review of Safer Routes to School in Scotland

Central Research Unit Report and Guidance


  • Road Safety Education in the Scottish Curriculum

Central Research Unit Report and Research Findings No 78

  • The Role of Information and Communications Technology in Road Safety Education

Central Research Unit Report and Research Findings No 79

  • Road Accidents and Children Living in Disadvantaged Areas: A Literature Review

Central Research Unit Report and Research Findings No 81

  • Evaluation of SRSC Travel Packs

Central Research Unit Report and Research Findings No 82

2 Current Road Safety Research

20mph Speed Reduction Initiative

The purpose of this study is to monitor and evaluate the operation and outcome of trial advisory 20mph zones in order than conclusions can be drawn on their effectiveness and whether the scheme should be extended. Eight case studies have been selected for detailed evaluation, and data on speed, traffic flow and accidents in 80 sites is also being collected during before, interim and after stages of implementation. The 'before' study has now taken place, and the schemes have been implemented. Fieldwork took place in the summer of 1999 to compare interim effects with the before study and an Interim Report , which has been delayed due to problems in verifying Council-provided data, is due shortly. Fieldwork for the 'after' stage is due to start early summer.

Driver Behaviour Strategy - Evaluation of 'Foolspeed' Campaign

The SRSC has developed a strategy to change driver behaviour, the primary aim of which is to reduce the use of inappropriate and excessive speed on Scotland's roads. The main mechanism to achieve this is a focused and structured publicity Campaign based on the Theory of Planned Behaviour. This research has been commissioned to evaluate the effectiveness of the 'Foolspeed' Campaign; to assess the awareness of the Campaign amongst the driving population; to measure changes in drivers' salient beliefs regarding speeding pre and post the launch of the Campaign; and to evaluate subsequent stages of the Campaign. The researchers have carried out a 'before' survey of 540 drivers in the case study area of Renfrew. A Summary Report on the findings was provided at the end of May 1999. An interim survey was carried out in the summer of 1999 and a Report on the findings eg awareness and impact of the 'Foolsspeed' adverts, was provided in early May 2000 A final survey will be carried out in early May 2000.

Recreational Drugs and Driving

This is a large-scale project involving a team of two contractors. System Three will carry out a household survey of 1,000 drivers aged 17-35 years to establish the extent of drug driving in Scotland. Glasgow University will carry out a bridge toll survey of drivers and of dance events attendees. They will conduct focus groups and indepth interviews of drivers and passengers to explore the decision making process surrounding drug driving and attitudes to drug driving as compared with drink driving. The findings will inform the SRSC on the prevalence of drug driving in Scotland and how to target any potential publicity or awareness raising campaign on the issue. The prevalence survey is due to complete at the end of May 2000 and the qualitative work in August 2000.

Pedestrian Perceptions of Road Crossing Facilities

The research will explore pedestrians' perceptions of how different types of road crossing facility affect their walking journey and establish priorities in road crossing provision and the trade-offs made between safety and mobility. Types of crossing which have the greatest and least effect on pedestrians' mobility will be identified, and recommendations will be made on how crossing facilities might be better used to reflect pedestrian needs and encourage walking journeys.

Tourist Road Accidents in Rural Scotland

The main aim of this project to determine the extent of road accidents in rural tourist Scotland involving non-local drivers. It will set accidents in tourist areas in the context of general accidents in Scotland as a whole and establish whether there is a particular problem involving visitors to the area; to establish whether one type of accident or pattern of accidents predominates more than others and on what type of road these tend to occur; to ascertain the cause of tourist accidents; and to provide recommendations on road safety strategies to address any problems found to exist.

Sharing Road Space: Drivers and Cyclists as Equal Road Users

The main aim of this project is to explore the attitudes of drivers and cyclists to the other as equal road users to better understand the problems which exist and how to address these in the context of improving road safety. The research will examine any difference between attitudes of driving noncyclists and cycling non-drivers, and those who both drive and cycle; will highlight any differences in attitude between different types of drivers ie car, bus, lorry, taxi and motorcycle; examine the particular issue of motor-cyclists as equal road users and the potential for sharing designated lanes with buses, taxis and cyclists; identify circumstances in which road user conflicts are most likely to occur; and establish the main problems and barriers to viewing the other road user as an equal sharer of road space and make recommendations on how to overcome these.

3 Road Safety Research Still to be Commissioned or Developed

  • Evaluation of Scottish Home Zones
  • Pilot Project on Drugs and Driving: Saliva Testing
  • Evaluation of Driver Improvement Scheme: West Lothian
  • Road Safety Initiatives in Deprived Areas
  • Promoting Road Safety Culture in Organisations