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Social Security Experience Panels: Branding and Wording - Visual Summary

Social Security Experience Panels: Branding and Wording - Visual Summary

Thursday, November 29, 2018

ISBN: 9781787814127

This Visual Summary outlines the findings from research into Social Security Scotland’s name and logo, and branding and wording guidance.

Executive Summary

This Visual Summary outlines the findings from research into the name, logo and strapline of Scotland’s new social security agency. It also includes findings from research into the proposed branding and wording guidelines for Social Security Scotland.

In particular, the research looks at why participants prefer particular branding elements and what words they are comfortable with when talking about social security, people who claim benefits and disability.